For close to two decades, Freshpet has been top dog in the fresh pet food category. But despite Freshpet’s remarkable growth, kibble remaineds most pet owners’ dog-food default. Lucky for us, Freshpet customers aren’t “pet owners” at all. They’re “pet partners,” treating their four-legged friends as equals. And they feed them that way too.
In Freshpet’s latest rib-tickling campaign, we show that true pet partners keep their dogs’ mouth-watering meals right where they keep their own: in the fridge. Which makes sense because Freshpet isn’t dog food, it’s food food. And if you’ve got a problem with that. They’ve got a problem with you.