A Matchmaker's Makeover

The world's largest dating site for Jews needed an update to its own profile. Starting with a new tagline, we put the "J" back in JDate in the online community's first-ever rebranding. By celebrating the nostalgia and cultural traditions that unite Jewish singles, we proved that there really is only one place to "Get Chosen."

Strategy Integrated Big Idea Digital/Mobile Out of Home

If non-Jews don’t understand…
it is not a shortcoming of the
campaign but rather its point.

The New York Times

Mazel Tov!

The campaign generated enough commentary to fill the Talmud. The entire Jewish community was talking, sharing, and debating. For the first time in years, JDate was more than just that thing your bubbe keeps nagging you to join.

More Work