Phonak is the leading provider of hearing aids in the world. They needed a breakthrough campaign to launch their most innovative hearing aids yet, Phonak Paradise. Unlike most hearing aids that help you “get by,” Paradise’s unmatched performance lets you rediscover the true beauty of sound. So we invited the world to test that power and to join us in the first-ever global search for the greatest, most beautiful sounds on earth: The Seven Wonders of Sound. Our historic search not only successfully launched Phonak Paradise—it reminded people everywhere how to hear with their soul.